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A unique collaboration between The HIN Agency and Hot Import Nights allows us to build tailor made creative solutions that lead to some of the most awe-inspiring commercial partnerships and activations within the events sector and beyond.
With our Bespoke Partnerships, every opportunity is tailored to the specific needs of your brand. This not only pushes the boundaries to facilitate unique activations, but removes the restrictions put on more traditional partnerships within the marketing, advertising, and events space.
From initial ideation to final activation, we’ve got you covered with expert resources from strategy to creative through to final event production.
a global platform for your brand
endless possibilities
1 billion impressions/year
Hot Import Nights produces must-attend indoor/outdoor automotive lifestyle festivals in 22 major markets worldwide. The Company also connects with its amazing fan base through its Global Digital Platform, which extends the Company’s reach to well over 1B impressions/year.
Whether you are looking to immerse an audience in AR experiences, build-out the next most successful global entertainment franchise, partner with influencers, or send drones to the moon, our partnerships are without boundaries. Endless Possibilities!
We have opportunities for brands of all sizes, from our premium Bespoke Partnerships to our Ancillary Zone Activations. For more details, click here.
shift your brand’s perception
We’ve been leveraging the power of influencer marketing since 2001… remember Myspace!?
Brand partnerships with HIN instantly open the door to a discerning demographic of Gen-x, Millennial, and Gen-z Tastemakers, Hypebeasts, Lifestyle Influencers, Key Opinion Leaders, Creators, Innovators, and Social Media Savvy Attendees who appreciate the chance to connect both digitally and at live events with products and presentations.
Our community of influencers help make your brand relevant to the hardest to reach audiences; they are authentic, passionate and are influenced themselves by the brands at each event. This provides brands with a perfect opportunity to shift brand perception, association, or inject an element of ‘cool’ while facilitating organic content delivery and exponential brand growth.
Strength in numbers
The Hot Import Nights fan base extends across 22 global markets including the US, Australia, Philippines, Canada, UK, New Zealand, and the Netherlands with expansion into Singapore, Japan, Dubai, Abu Dhabi, Vietnam, and South Africa.
Onsite attendance: 250,000+/year; Influencer reach: 500,000; Digital & PR reach: 250,000+