The Fast and the Furious
Goal: Parter with Universal Pictures to capture real-life car culture
Sourced hero cars for main actors
Curate community placement, gatherings/street races throughout the movie, organize F&TF meet-ups and showcase hero cars at events
The partnership seamlessly integrated and adapted the real life DNA of car culture to the big screen, created long-term affinity for the franchise and ultimately led F&TF to be the highest-grossing movie franchise in Universal Pictures' history
valvoline
Goal: Gain visibility, brand realignment and IPO
Shifted perception, gained relevance and increased audience to be recognized as a "cool brand" with the younger generation
Ramped up social reach, organic content, global branding and community buy-in
The success of the partnership gave Valvoline the visibility needed to reach their goal and poised them for an IPO deal that closed in 2016
nos
Goal: Develop acquisition strategy to gain national and global distribution
Leveraged test-market visibility within six smaller markets
Dominated and exceeded sales in comparison to their competitors
The partnership led to NOS being acquired by Coca Cola in 2007