About
Shooting for the stars!
The partnership between The Hype Makers (Marketing) and Hot Import Nights (Events & Multimedia) provides brands with the opportunity and support that is needed to create a unique presence and engaging experiences at every level, harnessing a dedicated global community of consumers within the lifestyle space at each event.
This not only gives brands access to some of the most experienced talent across all areas of advertising, marketing, and brand partnerships, but allows them to tap into and captivate a worldwide community of 1 Billion strong and counting.
The HIN AGENCY
The lowdown
As a marketing thinktank, The HIN Agency works across multiple areas within the advertising, marketing, media relations, and brand partnership space. Whether a brand is in need of creative direction, campaign creation, branding, social media content, influencer content, original content, media relations / Thought Leadership, or media planning / buying, HIN has done it all.
Experience
Over the last 25+ years, the brains behind HIN have not only launched award-winning campaigns, but have also collectively had the pleasure of previously working with industry giants in luxury, tech, lifestyle/fashion, grooming/cosmetics, entertainment, music, automotive, sports/fitness, nutrition and events.
Hot Import Nights
The lowdown
Hot Import Nights produces must-attend indoor/outdoor festivals around the world that celebrate the convergence of cars, tech, and pop-culture in a lights-out, nightclub atmosphere. Since 1998, the Company has launched iconic brands such as SCION, NOS, and FAST & FURIOUS to name a few.
Brand partnerships with HIN instantly open the door to a discerning demographic of Gen X, Millennial, and Gen Z Tastemakers, Hypebeasts, Lifestyle Influencers, Key Opinion Leaders, Creators, Innovators, and Social Media Savvy Attendees who appreciate the chance to connect both digitally and at live events with products and presentations.
HIN’s Global Digital Platform and HIN Social Media provide a virtual world for brands and consumers to connect about cars, music, fashion, art, pop-culture, social stars, entertainment, esports, and more, extending the Company’s global reach to well over 1B impressions/year. These Digital Engagements support and transcend the global event series.
Experience
Having previously partnered with the likes of Scion, Turtle Wax, McDonald's, AT&T, and 20th Century Fox, HIN has become a perfect launchpad for brand partnerships within both the B2B and B2C space. After 25 years of success in North America; the franchise is now expanding across the pond to Europe, UAE, South Africa, Abu Dhabi, Australia, South America, and Asia. This will not only expand the consumer reach but will also allow for limitless cross-territory brand partnerships in the future.
To learn more about Hot Import Nights, click here.